The essence of The Laundry ROomThe Laundry Room announces the opening of its flagship location in Park Place at Palm and Nees Avenues on The Palm Bluffs. This casual luxury retailer is the collaborative dream and work of Clovis brothers Joey Pauline, 25 and Jonah Pauline, 23. The 4,000-square-foot north Fresno boutique is the first of many planned locations along The West Coast. This concept boutique has received quick looks from heads high in the fashion industry. The Pauline brothers formed their product selection with no reserve and can be credited for pioneering many up-and-coming designers to the Central Valley. Their exclusivity includes: 7 Diamonds, Kinetix, Christian Audigier, Antik Denim, Morphine Generation, Butterfly Dropout, Jet Lag, True Love & False Idols, Ksubi, LA Denim Atelier, English Laundry and many more. The Laundry Room has cultivated a client base of successful trendsetters and clothed musicians, artists, entrepreneurs, athletes, local celebrities, UFC Fighters such as Casey "The Underdog" Olson and several NFL players, including Bernard Berrian. |
 Owners Jonah & Joey Pauline Photo by: Ryan Jones |
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Home town loveRather than making the move to an either southern or northern California, Joey and Jonah decided Fresno was due for some fashion oriented love. In true do-it-yourself fashion and love for their hometown, the Pauline brothers headed up the interior design of the new 4,000-square-foot space. Look closely and you’ll notice the Fresno history within this showroom. |
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